To accomplish the goals of increasing sales, increasing store traffic, and discouraging competition, which of the following is an appropriate strategy?

Question

Quizplus · Accepted Answer

Penetration pricing is a strategy used to enter a market with a low initial price to attract customers, increase store traffic, and potentially discourage competition by making the market less attractive for higher-priced competitors. This approach can help a company quickly gain market share and increase sales.

To Accomplish the Goals of Increasing Sales, Increasing Store Traffic