Scenario 13-1. Merle is considering purchasing a new lawn mower. He wants a mower that is self-propelled, has a higher horsepower rating, and a high level of quality instilled in the workmanship. Merle begins his search by looking in the yellow pages of the local phone book. Several small lawn mower dealers are listed along with several big-name wholesalers such as Walmart. Merle is not sure where to begin.
-In Scenario 13-1, if Merle knew about the components of the marketing mix, he would realize that ______ is one of the most flexible components.

Question

Quizplus · Accepted Answer

Price is considered one of the most flexible components of the marketing mix because it can be changed quickly, unlike product features, distribution channels, or promotional strategies which often require more time and resources to adjust.