The use of two or more channels to distribute the same product to the same target market is referred to as ______.

Name: The use of two or more channels to distribute the same product to the same target market is referred to as ______.
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Question

Quizplus · Accepted Answer

Dual distribution refers to a strategy where a company uses more than one distribution channel to reach its target market with the same product. This can include a mix of direct and indirect channels, such as selling through both retail stores and online platforms.

The Use of Two or More Channels to Distribute the Same