Scenario 12-2. Kathy's Craft Cubby is beginning the process of deciding on a location. The craft store will sell small handmade wooden crafts by many local artisans. Kathy is excited about managing this new enterprise since she will be the primary supplier of the crafts that will be sold. She realizes that location is a very important consideration. Her crafts will range in the medium to expensive price range since they are high quality and unique. Kathy's claim is that there will never be a duplicate made of any of her creations.
-In Scenario 12-2, Kathy realizes much of her store traffic may need to come from anchor stores and that a visit to her shop may be secondary on her customers' lists. This would be which of the following location types?

Question

Quizplus · Accepted Answer

Kathy's realization that her store traffic may benefit from the presence of anchor stores suggests a shopping center location is most suitable. Anchor stores draw customers to the area, making it more likely that her store will receive secondary visits.