Scenario 12-2. Kathy's Craft Cubby is beginning the process of deciding on a location. The craft store will sell small handmade wooden crafts by many local artisans. Kathy is excited about managing this new enterprise since she will be the primary supplier of the crafts that will be sold. She realizes that location is a very important consideration. Her crafts will range in the medium to expensive price range since they are high quality and unique. Kathy's claim is that there will never be a duplicate made of any of her creations.
-In Scenario 12-2, Kathy feels that her competitive advantage will be very clear to her customers in a short time period. Her unique merchandise will soon draw in a loyal customer base. If this is true, which of the following locations may work for her?

Question

Quizplus · Accepted Answer

A stand-alone location may work for Kathy because her unique and high-quality crafts can attract a loyal customer base without relying on the foot traffic of a central business district or shopping center.