Adding intermediaries to the distribution channel usually increases the cost to the consumer.
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Q65: It is possible to eliminate the middleman
Q66: People will go out of their way
Q67: Scenario 12-1. Molli is beginning her new
Q68: The choice for distribution channel becomes less
Q69: Scenario 12-2. Kathy's Craft Cubby is beginning
Q71: An intermediary who sells products to the
Q72: Since the SCI is difficult to calculate,
Q73: Scenario 12-1. Molli is beginning her new
Q74: Intermediaries include agents, brokers, wholesalers, and retailers.
Q75: Scenario 12-2. Kathy's Craft Cubby is beginning
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