Why might a marketing strategy be especially important to a small business in a service industry?

Name: Why might a marketing strategy be especially important to a small business in a service industry?
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Both A and B are correct. Marketing strategies help small businesses in service industries differentiate themselves, especially since some services can be performed by customers themselves, and it's harder to establish a brand with intangible services compared to tangible products.

Why Might a Marketing Strategy Be Especially Important to a Small