Samantha, an intern at an advertising agency, is asked to review how local markets compare based on geographic, demographic, and psychographic differences. Samantha learns that these are most commonly referred to as ______.

Question

Quizplus · Accepted Answer

Segmentation variables are the criteria used to divide a market into segments, including geographic, demographic, and psychographic differences.

Samantha, an Intern at an Advertising Agency, Is Asked to Review