The black box stimulus-response model of consumer behavior is based upon the work of ______.

Question

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The black box stimulus-response model of consumer behavior is based on the work of Kurt Lewin, who was a pioneer in psychology and is known for his contributions to social, organizational, and applied psychology, including the development of the field theory that relates to the black box model in understanding consumer behavior.

The Black Box Stimulus-Response Model of Consumer Behavior Is Based