Sandra is excited about going shoe shopping with her friends later in the day. Before she goes, she thinks about the stores she wants to visit and the brands that she would like to try. These are all part of Sandra's ______.

Question

Quizplus · Accepted Answer

The evoked set refers to the group of brands or products a consumer can recall from memory when considering a purchase decision. Sandra thinking about the stores she wants to visit and the brands she would like to try fits this concept, as these are the options she is considering.

Sandra Is Excited About Going Shoe Shopping with Her Friends