Scenario 11-1. Lori has just graduated from Willy Wonka Candy College. Lori owns her own candy store and has envisioned a new flavor of lollipop for her candy store. The new flavor will be a swirl of other flavors--a complete flavor thrill. However, she is not sure if her customers will purchase the new lollipop. Lori decides to consult some of her college marketing textbooks for information.
-In Scenario 11-1, Lori needs to conduct ______.

Question

Quizplus · Accepted Answer

Lori needs to conduct marketing research to understand if her customers will purchase the new lollipop flavor, as it involves gathering information about consumer preferences and market demand.