Scenario 11-3. Mark is considering purchasing a new pickup truck. The model that he is looking at features an all new diesel engine, state of the art design, and beautiful upholstery. The electronics package and options have all been updated to the point where there are not many more items that Mark could have installed on his new truck. He likes everything about the truck except the price tag. The price could be lowered if Mark would remove some of the options, but he must have them all to maintain his image.
-In Scenario 11-3, the dealership could find information on Mark's behavior from all but which of the following fields of education?

Question

Quizplus · Accepted Answer

Theology is less likely to provide insights into consumer behavior and decision-making processes related to purchasing vehicles, unlike psychology (understanding individual behavior), sociology (understanding group behavior), and biology (understanding the physical or biological aspects that might influence decisions).