Creating a competitive advantage by maintaining a long-term relationship with customers through superior service is known as ______.

Name: Creating a competitive advantage by maintaining a long-term relationship with customers through superior service is known as ______.
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Question

Quizplus · Accepted Answer

Customer intimacy is the strategy focused on creating a competitive advantage by building a close, long-term relationship with customers through superior service and by tailoring products or services to their needs.

Creating a Competitive Advantage by Maintaining a Long-Term Relationship with Customers