While traveling across country over the summer, Gwen and Audrey stayed in well-known, franchised accommodations rather than opting for independent, unknown motels. This example demonstrates which advantage to franchisees?

Question

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Gwen and Audrey's preference for well-known, franchised accommodations over independent, unknown motels illustrates the advantage of a proven product. Franchises offer a consistent, reliable product or service that customers recognize and trust, which can attract more customers.

While Traveling Across Country Over the Summer, Gwen and Audrey