A McDonald's hamburger that tastes the same at any location in the world is an example of which of the following benefits to the franchisee?
A) recognized standards
B) marketing expertise
C) efficiency
D) professional guidance

Question

Quizplus · Accepted Answer

Recognized standards ensure that customers have a consistent experience with the brand, no matter where they are in the world. This consistency is a key benefit of the franchise model, as it leverages the brand's established reputation and operational procedures.

A McDonald's Hamburger That Tastes the Same at Any Location