Scenario 4-2. Petro is considering opening a new small business called Petro's Playground. It will be an inside playground with climbing equipment, jungle gym, pit of balls, slides, and swings. Petro's closest competition has been in business for four years and provides quality service along with the fun of the playground. The competition is located four miles away in a large city and Petro is hoping to acquire some of his competition's market share by providing lower prices and more diversity in playground equipment.
-In Scenario 4-2, the target market for Petro's Playground would be ______.
A) senior citizens
B) all children between the ages of 0 and 4
C) middle-aged adults
D) children between the ages of 2 and 12

Question

Quizplus · Accepted Answer

The target market for Petro's Playground, given the nature of the business (an indoor playground with various equipment suitable for active play), would logically be children who are old enough to enjoy such activities but young enough to be interested in them, which typically includes children between the ages of 2 and 12.