Scenario 3-2. Terry's Technology Service is currently conducting a SWOT analysis of the business. Several differing factors have been observed. One of the major strengths of Terry's business is that he has kept current with all the new technologies that have been developing. The ability to adapt the technologies to business applications has been a key feature of the business. A definite weakness of the business is that Terry's cash flow has been strained lately due to the capital investments that are necessary in order to keep up with current technological advances. Owing to Terry's good relationship with his customers, he is getting many referrals for new customers. A recent consideration is his competition. A new business has started in town that is offering similar services.
-In Scenario 3-2, Terry's new competition and his potential customer referrals are examples of which environment?

Question

Quizplus · Accepted Answer

Terry's new competition and potential customer referrals are elements that exist outside of his business and influence its performance, thus they are part of the external environment.