The marketing concept was a paradigm shift that involved ______.
A) a focus on production
B) a focus on quality
C) a focus on consumer wants and needs
D) a focus on marketing

Question

Quizplus · Accepted Answer

The marketing concept emphasizes understanding and meeting the needs and wants of consumers, rather than just focusing on the product itself or the process of marketing.

The Marketing Concept Was a Paradigm Shift That Involved ______