The emotional excitement associated with annual events such as the Super Bowl can amplify memories during exposure to advertisements. This suggests that alcoholic preferences of football fans are likely to be a result of:
A) conditioning disguised as entertainment.
B) social understanding of the product.
C) visual expectations.
D) emulation.

Question

Quizplus · Accepted Answer

This phenomenon can be explained by conditioning disguised as entertainment, where the emotional excitement of the event (like the Super Bowl) enhances the memorability and impact of advertisements, potentially influencing preferences through associative learning.

The Emotional Excitement Associated with Annual Events Such as the Super