With regards to persuasive messages in social media, the AIDA approach is limited because it
A)cultivates long-term relationships.
B)focuses on one-time events.
C)lacks persuasive elements.
D)uses a multidirectional, conversational approach.

Question

Quizplus · Accepted Answer

B)The AIDA approach essentially talks at audiences, not with them, and it focuses on one-time events, not long-term relationships. Therefore, a conversational approach is more suited to today's social media.

With Regards to Persuasive Messages in Social Media, the AIDA