When it comes to persuasive messages, the direct approach
A)is rarely used.
B)is often preferable with a receptive audience.
C)is used only by top management.
D)does not require inclusion of justifications or explanations.

Question

Quizplus · Accepted Answer

B)The direct approach is likely to be successful only with audiences that are receptive to your message. Receptive audiences will tune right in to the details of the proposal if they are interested in what you are selling. If the audience has no prior interest in your topic, it is likely to ignore the message.

When It Comes to Persuasive Messages, the Direct Approach