In the close of a proposal to install energy-saving light fixtures at a local hospital, don't emphasize client benefits if you think they are obvious.

Question

Quizplus · Accepted Answer

Any benefits to the client should be clearly identified, even if they seem obvious. Unless their memory is jogged, clients often forget benefits or fail to consider them if the benefits are not pointed out frequently.

In the Close of a Proposal to Install Energy-Saving Light