Jones, a Merchant Does Not Deliver Merchandise to Customers but Instead

Jones, a merchant does not deliver merchandise to customers but instead requires customers to pick up the merchandise at his place of business. When does risk of loss pass?

A) When the customer takes physical possession of the merchandise
B) When the contract is made
C) A reasonable time after the purchase is made but before delivery to the customer
D) When the buyer receives a negotiable document of title