In the daily newspaper, Webber Motor Company advertised a new convertible at a special reduced price. When Luhr tried to purchase one at the advertised price, Webber's salesperson stated that they had only one of that model and that it had already been sold. Luhr insisted that Webber Motor Company must sell him one at the reduced price, as he was accepting their newspaper offer. Is Luhr correct?

Question

Quizplus · Accepted Answer

No; newspaper advertisements are generally considered invitations to negotiate or invitations to make an offer, rather than offers themselves. This means that the advertiser is not legally bound to sell the product at the advertised price, especially if the item is no longer available.

In the Daily Newspaper, Webber Motor Company Advertised a New