Heineken has used FDI extensively as part of its internationalization strategy because of the cost of transporting its products.

Question

Quizplus · Accepted Answer

Heineken has indeed utilized Foreign Direct Investment (FDI) extensively as part of its internationalization strategy, in part to mitigate the high costs associated with transporting its products across long distances. Establishing local breweries allows the company to reduce transportation costs, adapt products to local tastes, and respond more quickly to market changes.

Heineken Has Used FDI Extensively as Part of Its Internationalization