Heineken NV buys grains, labels, bottles, and cartons from other suppliers prior to brewing and bottling its beer. This suggests that Heineken has little ________.
A) supply chain management
B) horizontal integration
C) vertical integration
D) cross-ownership

Question

Quizplus · Accepted Answer

Heineken purchasing grains, labels, bottles, and cartons from other suppliers indicates a reliance on external companies for supplies, which suggests little vertical integration. Vertical integration would mean Heineken owning or controlling its suppliers or distribution channels, which is not the case here.

Heineken NV Buys Grains, Labels, Bottles, and Cartons from Other