Xerox sent a team of managers to Japan to study Canon copiers there. They found the copier was of higher quality than Xerox's copiers. Xerox then attempted to imitate Canon's methods. This is an example of ________.
A) total quality management
B) statistical process control
C) benchmarking
D) competitive parity

Question

Quizplus · Accepted Answer

Benchmarking involves comparing one's business processes and performance metrics to industry bests or best practices from other companies. In this case, Xerox is analyzing Canon's copiers and methods to improve their own products, which is a classic example of benchmarking.

Xerox Sent a Team of Managers to Japan to Study