Marketing managers at Unique Home Furnishings strive to develop products, pricing strategies, promotional strategies, and distribution tactics that set the firm's products apart from those of competitors in the eyes of customers. Unique Home Furnishings has cultivated an image of perceived quality and fashion that allows the firm to charge prices higher than most furniture businesses. What is the overall business strategy of Unique Home Furnishings?

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Unique Home Furnishings is employing a differentiation strategy by developing unique products and cultivating an image of perceived quality and fashion, allowing them to charge higher prices. This strategy focuses on making the firm's offerings distinct from competitors in the eyes of customers.

Marketing Managers at Unique Home Furnishings Strive to Develop Products