Maddox Home Goods is based in Illinois but has plans to target the housewares market in Europe. Maddox executives believe that the firm's successful U.S. marketing strategy will work equally well in the European market. Maddox most likely has a(n) ________ approach to international marketing.
A) ethnocentric
B) polycentric
C) geocentric
D) multidomestic
Correct Answer:
Verified
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