Marketers at Divine Design assume that customers will pay a higher price for a product that exactly meets their needs than a product that does not. Which approach to international marketing is most likely used by Divine Design?

Question

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The polycentric approach to international marketing is characterized by the belief that each country in which a company operates has its own unique preferences and needs. Therefore, products and marketing strategies are tailored to fit those specific local needs, which aligns with Divine Design's assumption that customers will pay more for products that exactly meet their needs.

Marketers at Divine Design Assume That Customers Will Pay a Higher