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Executives at Dawson Manufacturing, an MNE, Are Considering the Implementation

Question 65

Multiple Choice

Executives at Dawson Manufacturing, an MNE, are considering the implementation of a market pricing policy. Which of the following represents the most potential risk to Dawson of this type of policy?


A) inability to assess marginal costs
B) damage to the firm's brand name
C) development of a market
D) complaints from competitors

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