Ads for products such as candy and soft drinks often can be standardized because the ads stress the warm, emotional aspects of consuming the good, whereas ads for products such as credit cards, automobiles, and airline services tend to be customized to meet the needs of local consumers.

Question

Quizplus · Accepted Answer

Products like candy and soft drinks often focus on universal emotions and experiences, making their ads easily standardizable across different markets. In contrast, products like credit cards, automobiles, and airline services often require customization in ads to address specific local consumer needs, preferences, and legal requirements.

Ads for Products Such as Candy and Soft Drinks Often