Which of the following is one of the managerial philosophies that guide the approach to functions like organizational design and marketing?
A) ethnocentric approach
B) transnational approach
C) supranational approach
D) intranational approach

Question

Quizplus · Accepted Answer

The ethnocentric approach is a managerial philosophy that influences how a company might design its organization and approach marketing, focusing on the values and interests of the parent company's home country above those of its subsidiaries or foreign offices.

Which of the Following Is One of the Managerial Philosophies