The ethnocentric approach to management is most likely used by firms that ________.
A) operate internationally the same way they do domestically
B) customize their operations for each foreign market in which they serve
C) analyze the needs of their customers worldwide and then adopt standardized operations for all markets they serve
D) adapt their marketing strategies for foreign markets, but not their finance strategies

Question

Quizplus · Accepted Answer

The ethnocentric approach to management involves operating internationally in the same way a company operates domestically, often with the belief that the home country's practices are superior.

The Ethnocentric Approach to Management Is Most Likely Used by Firms