The ________ is used when a firm serves different customers or customer groups, each with specific needs calling for special expertise or attention.
A) global area design
B) global functional design
C) global matrix design
D) global customer design

Question

Quizplus · Accepted Answer

The global customer design is used when a firm serves different customers or customer groups, each requiring specific needs that call for special expertise or attention. This structure allows the company to focus on the unique demands of distinct customer segments.

The ________ Is Used When a Firm Serves Different Customers