Kodak has three divisions. One division focuses on selling high-quality digital equipment to film studios. Another division sells digital cameras to amateur photographers. Finally, its new business division targets emerging markets. What organizational design does Kodak utilize?
A) global product design
B) global area design
C) global customer design
D) global matrix design

Question

Quizplus · Accepted Answer

Kodak utilizes a global customer design, as its organizational structure is based on serving different customer segments (film studios, amateur photographers, and emerging markets) with specific products and services tailored to their needs.

Kodak Has Three Divisions