Which organizational design is appropriate when the various customer groups targeted by a firm are so diverse as to require totally distinct marketing approaches?
A) global area design
B) global functional design
C) global matrix design
D) global customer design

Question

Quizplus · Accepted Answer

Global customer design is appropriate when customer groups are very diverse and require distinct marketing approaches. This design focuses on meeting the specific needs of different customer groups by tailoring products, services, and marketing strategies to each group.

Which Organizational Design Is Appropriate When the Various Customer Groups