Sharing risk in a strategic alliance is most important for a firm that is entering a(n) ________ market.

Name: Sharing risk in a strategic alliance is most important for a firm that is entering a(n) ________ market.
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Entering a new market often involves significant uncertainties and risks, such as unfamiliar regulatory environments, cultural differences, and untested market demand. In a strategic alliance, partners can share these risks, making it particularly important for firms entering new markets.

Sharing Risk in a Strategic Alliance Is Most Important for a Firm