The Japanese company Bandai and the U.S. toymaker Mattel entered into a strategic alliance. Bandai agreed to distribute Mattel products like Barbie dolls in Japan while Mattel agreed to distribute Power Rangers in Latin America. What type of alliance is this an example of?

Question

Quizplus · Accepted Answer

This is an example of a marketing alliance, where two companies agree to market or distribute each other's products in their respective markets or territories.

The Japanese Company Bandai and the U