Pharmaceutical firms routinely use licensing as their entry mode.

Name: Pharmaceutical firms routinely use licensing as their entry mode.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Pharmaceutical firms often use licensing as an entry mode to enter new markets or collaborate on drug development due to the high costs and risks associated with R&D, regulatory approvals, and the need for local market expertise. Licensing allows them to access new technologies, share risks, and comply with local regulations more efficiently.

Pharmaceutical Firms Routinely Use Licensing as Their Entry Mode