Mercedes-Benz relies on its brand name and reputation for well-engineered, luxurious cars to succeed in foreign markets. Mercedes-Benz is most likely using the ________ strategy.

Question

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Mercedes-Benz is using the home replication strategy, where a company uses the core brand and business model successful in its home country as a basis for international expansion, relying on its established reputation and brand identity.

Mercedes-Benz Relies on Its Brand Name and Reputation for Well-Engineered