Hanson Manufacturing, an MNE, has operations in India, Taiwan, China, and Argentina. Since Hanson focuses on the specific domestic market in each location, the firm allows its subsidiaries to customize products and develop marketing campaigns that will appeal to local customers. Hanson most likely uses a ________ strategy.

Question

Quizplus · Accepted Answer

A multidomestic strategy involves customizing products and marketing strategies to specific national conditions, which is what Hanson Manufacturing is doing by allowing its subsidiaries to adapt products and campaigns for local markets.

Hanson Manufacturing, an MNE, Has Operations in India, Taiwan, China