IKEA attempts to capture global efficiencies while remaining responsive to local conditions. IKEA follows a ________.

Question

Quizplus · Accepted Answer

IKEA's approach of capturing global efficiencies while being responsive to local market conditions aligns with a transnational strategy. This strategy seeks to balance global integration and local responsiveness, which is what IKEA aims to achieve by standardizing some of its operations and products worldwide, while also adapting to the tastes and preferences of different local markets.

IKEA Attempts to Capture Global Efficiencies While Remaining Responsive to Local