Kraft Foods is more concerned with meeting the specific needs of local customers than with reducing manufacturing costs. Which strategy is most likely used by Kraft Foods?

Question

Quizplus · Accepted Answer

Kraft Foods is likely using a multidomestic strategy, as this approach focuses on tailoring products and marketing strategies to meet the specific needs and preferences of local markets, rather than emphasizing global integration and cost reduction.

Kraft Foods Is More Concerned with Meeting the Specific Needs