Disney's name, image, and portfolio of characters are examples of which component of international strategy?

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Distinctive competence refers to what a company does best, including its unique capabilities and resources, such as brand name, image, and characters, which give it a competitive advantage in the market. Disney's renowned name, iconic image, and portfolio of beloved characters are key distinctive competences that differentiate it from competitors globally.

Disney's Name, Image, and Portfolio of Characters Are Examples of Which