On the advice of social psychologists,a technology company decides to pay an unreasonable amount of money to a well-liked celebrity to promote a new product.The company is taking
The ________ route of persuasion and using ________ conditioning to make potential
Customers develop a positive attitude about the product.

Question

Quizplus · Accepted Answer

The company is using the peripheral route of persuasion, which relies on superficial cues like celebrity endorsements, rather than the central route, which involves logical arguments and evidence. They are also using classical conditioning by associating the positive feelings people have for the celebrity with the product, rather than operant conditioning, which involves rewards or punishments following behaviors.

On the Advice of Social Psychologists,a Technology Company Decides to Pay