New Smoke wants to market its e-cigarettes to young adults,so it decides to create an ad using an attractive celebrity couple.By using well-known,high-status people to
Influence its audience and deliver its message,the company is using the ________ route
Of persuasion to increase e-cigarette sales.

Question

Quizplus · Accepted Answer

The peripheral route of persuasion involves influencing people through incidental cues, such as the use of celebrity endorsements, rather than through direct argument or evidence. This approach is effective in situations where the audience is not motivated to pay close attention to the message's content, such as in advertising.

New Smoke Wants to Market Its E-Cigarettes to Young Adults,so