Cassie is going to join a gym because new membership is very cheap.When she gets there, she discovers that there are added costs for towels,classes,and lockers.Although the final
Price is much higher than she originally believed,she still signs up.The gym has just used the
________ strategy to get Cassie to buy a membership.

Question

Quizplus · Accepted Answer

The gym used the lowballing strategy, which involves initially offering a product or service at a lower price to lure the customer in, and then revealing additional costs that increase the overall price. Cassie was attracted by the cheap membership but ended up paying more due to added costs.

Cassie Is Going to Join a Gym Because New Membership