According to which model do people engage in either high or low elaboration when processing persuasive messages?

Name: According to which model do people engage in either high or low elaboration when processing persuasive messages?
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The Elaboration Likelihood Model (ELM) posits that people process persuasive messages through either a central route (high elaboration, focusing on the quality of the arguments) or a peripheral route (low elaboration, influenced by superficial cues).

According to Which Model Do People Engage in Either High