The two routes to ____ are the central route and the peripheral route.

Question

Quizplus · Accepted Answer

The central route and the peripheral route are two pathways of persuasion described in the Elaboration Likelihood Model of persuasion. This model explains how attitudes are formed and changed. The central route involves deep, thoughtful consideration of the arguments presented, while the peripheral route involves superficial cues such as the attractiveness of the speaker or the length of the argument.

The Two Routes to ____ Are the Central Route and the Peripheral